Post by account_disabled on Dec 24, 2023 4:36:08 GMT -5
Dua Lipa monopolizes much of the spotlight in "Drink True", Evian 's new global campaign . The pop star stars in an advertisement in which she sings the song "Levitating" a cappella and with no accompaniment other than her own voice. The pure and artless interpretation of the British singer tries to reflect the purity of the liquid housed in the bowels of the Evian bottles , which are not missing in the spot to refresh Dua Lipa's prodigious vocal cords. If you do not see the embedded video correctly, click here « I don't often get the chance to pause and sing my music a cappella , so I hope my fans enjoy the spot. I've always believed that being true to yourself is extraordinarily empowering, and I love that it's important for Evian too,” says Dua Lipa.
In a second ad, signed like the first by Wieden + Kennedy Amsterdam, Evian takes a totally different approach and portrays the picturesque journey that its mineral water takes from the icy source from Phone Number List which such precious liquid flows to the recycled bottles where it is packaged. In this second advertisement, the young Manon Loschi acts as "guide" in the very pure journey that Evian proposes to the viewer. If you do not see the embedded video correctly, click here "Drink water, but not just any water ," Manon says in the spot. «Drink water that was born here, in the French Alps, like me. Drink water that has passed through layers and layers of glacier rock, where it is soaked in its beautiful amalgamation of minerals.
Drink water that does not simply come from a protected source but from a fully protected ecosystem,” the teenager continues. "Above all, drink water that has nothing to hide ," concludes Manon. The protagonist of this second Evian spot is a young 18-year-old “freestyle” skier from the French Alps and her passion for the mountains gives the ad the authenticity that the brand seeks precisely in its new global campaign. “The launch of our new 'Drink True' platform signifies a new era for Evian ,” explains Shweta Harit, global vp of marketing at Evian. “We owe it all to nature, so it is important to be honest and transparent about how we produce our mineral water in the most sustainable way possible,” she adds.
In a second ad, signed like the first by Wieden + Kennedy Amsterdam, Evian takes a totally different approach and portrays the picturesque journey that its mineral water takes from the icy source from Phone Number List which such precious liquid flows to the recycled bottles where it is packaged. In this second advertisement, the young Manon Loschi acts as "guide" in the very pure journey that Evian proposes to the viewer. If you do not see the embedded video correctly, click here "Drink water, but not just any water ," Manon says in the spot. «Drink water that was born here, in the French Alps, like me. Drink water that has passed through layers and layers of glacier rock, where it is soaked in its beautiful amalgamation of minerals.
Drink water that does not simply come from a protected source but from a fully protected ecosystem,” the teenager continues. "Above all, drink water that has nothing to hide ," concludes Manon. The protagonist of this second Evian spot is a young 18-year-old “freestyle” skier from the French Alps and her passion for the mountains gives the ad the authenticity that the brand seeks precisely in its new global campaign. “The launch of our new 'Drink True' platform signifies a new era for Evian ,” explains Shweta Harit, global vp of marketing at Evian. “We owe it all to nature, so it is important to be honest and transparent about how we produce our mineral water in the most sustainable way possible,” she adds.