Post by account_disabled on Feb 28, 2024 0:04:06 GMT -5
Let's be honest, few companies worry about marketing these days. Work needs to be reorganized to make it flexible, there are problems with transport, there are those who simply have had to close. Some companies base their business on services that cannot be provided at this time. Is there space for communication in the period of crisis we are experiencing ? Is it possible to do marketing in the time of Coronavirus? Let's see some practical ideas! marketing and coronavirus ENCOURAGE AND INFORM Many brands have long included aspects of entertainment and education in their communication. It will be even easier for them to shape the message so that it is appropriate for the period and useful for users. It is essential to pay attention to what we publish on the topic of “Coronavirus”. At this moment irony is a dangerous path , it might be better to find more educational ideas.
For example, reshare the creatives Nigeria Phone Number provided by the Ministry of Health Another thing you could communicate is the status of your business . Warning: we are not talking about self-referential posts in which you say how good you are at putting smart working into practice for years! Inform your audience about your business by indicating whether it is operational or not and perhaps how it is dealing with this health emergency. FROM CONVERSIONS TO AWARENESS The forced rest to which the population is forced leaves free time to surf the web. What are the opportunities for you? Work on awareness. If you have active ad campaigns with a Conversion objective , you may notice a drop in results.
Switch to marketing actions aimed at raising awareness of your brand and promoting the content you create. This period is delicate for online purchases. Don't focus everything on conversions thinking that if people can't go out then they will buy on the web! There are other factors to consider. So, if you realize you're experiencing declining conversions in your campaigns, immediately switch to easier-to-achieve goals. TIME TO PLAN And then what else can you do? Probably nothing. As we were saying, some businesses have had to completely suspend work activities. But we want to be positive, so let's try to see this forced stop as a small opportunity! In reality, we spend little time planning marketing activities. We dedicate equally little time to evaluating the results we obtain from the activities implemented. This moment is perfect to reconsider our online presence and define the next steps ! We assess the situation .
For example, reshare the creatives Nigeria Phone Number provided by the Ministry of Health Another thing you could communicate is the status of your business . Warning: we are not talking about self-referential posts in which you say how good you are at putting smart working into practice for years! Inform your audience about your business by indicating whether it is operational or not and perhaps how it is dealing with this health emergency. FROM CONVERSIONS TO AWARENESS The forced rest to which the population is forced leaves free time to surf the web. What are the opportunities for you? Work on awareness. If you have active ad campaigns with a Conversion objective , you may notice a drop in results.
Switch to marketing actions aimed at raising awareness of your brand and promoting the content you create. This period is delicate for online purchases. Don't focus everything on conversions thinking that if people can't go out then they will buy on the web! There are other factors to consider. So, if you realize you're experiencing declining conversions in your campaigns, immediately switch to easier-to-achieve goals. TIME TO PLAN And then what else can you do? Probably nothing. As we were saying, some businesses have had to completely suspend work activities. But we want to be positive, so let's try to see this forced stop as a small opportunity! In reality, we spend little time planning marketing activities. We dedicate equally little time to evaluating the results we obtain from the activities implemented. This moment is perfect to reconsider our online presence and define the next steps ! We assess the situation .